What Can We Build Together?
From conversion-optimized landing pages to responsive web and mobile applications, explore a showcase that highlights some of my design work.
High-Converting Landing Pages
When it comes to designing landing pages that are optimised for conversion, I am a huge advocate of F-Shaped layout patterns with strong visuals. According to research conducted by Nielsen Norman Group, F-Shaped layouts allow the user to easily scan webpages and phone screens. After laying out the visual side I put a strong emphasis on strong unique selling propositions copy and clear CTA actions.
Applications
When tasked with the challenge of designing user-centred mobile applications, I believe there are two approaches a designer should follow. There is the familiar approach or the novel approach. I define familiarity as being consistent with device UI guidelines and behaviours published by Human Interface Guidelines (iOS) and Material Design (Android). Whereas by novelty I delineate designs that don’t adhere to consistent user interface practices.
Web Applications
In order to design a successful web application, I focus on the functionality and on the visual design. With functionality, I mean the research that goes into figuring out the features and the flows. The visual designs contains the explicit and implicit grid, typography, and colours.
Illustrations
Even though I am not a great illustrator, I try to design illustrations that tell stories. Illustrative storytelling can set expectations, can reinforce the brand’s values, and can introduce the user to new ideas.
Illustrations
Even though I am not a great illustrator, I try to design illustrations that tell stories. Illustrative storytelling can set expectations, can reinforce the brand’s values, and can introduce the user to new ideas. Recently, I am experimenting with tools like Stable Diffusion, Midjourney, and DALL-E 3 to generate results results similar to the example below.
