AI Powered Social Listening SaaS

Zingnotify is a social listening tool that helps you monitor and analyse online conversations about your brand, products or keywords across various social media platforms and the web.

Year Completed

2023 (Coming Soon)

Industry

SaaS

Role

Product Designer

Deliverables

UX Strategy

Product Design

Visual Design

Challenge

Navigating through features like analysis, tagging, categorisation and filtering often becomes a tangled web. A candid interviewed user put it plainly: "I just want to know who's talking about my brand." Many social listening platforms have a reputation for their complicated and bloated design and the countless adoption hours needed. What most users truly want is clear-cut information without the fuss. Hence, Zingnotify: simply see who's talking about your brand or keywords across the web.

Objective

The main goal was to design an easy-to-use interface for the web application that provided familiarity to users while also integrated platform's features smoothly.

I also designed a no-code high-performance landing page that was optimised for conversion, by incorporating elements such as compelling headlines, engaging visuals, social proof testimonials and clear call-to-action.

Research and Discovery

I began by researching the target audience, understanding their challenges and identifying their needs for quote management and analysis. I conducted user interviews, analysed competitors and studied the market to collect insights for the design process.

Wireframing

Using the research findings, I created a clear information architecture to outline the platform's features and hierarchy. This guided the development of simple wireframes that helped visualize the user flow and overall interface layout.

User Interface Design

After finalizing the wireframes, I designed detailed mockups for the interface, optimizing the layout, improving readability and making interactive elements easily accessible to users. I used stakeholder feedback to make iterative improvements and enhance the user experience. Please click the image below to view the landing page.

Usability Testing & Iteration (Ongoing)

Before finalizing the design, I tested the usability with a group of target users. Their feedback helped identify pain points or areas needing improvement. I incorporated their suggestions and refined the design for an optimized user experience. Below, I've showcased specific UI elements from the project.

Key Learnings

Thorough research: Understanding the target users, their needs and the competitive landscape was essential to create an interface that addresses users' challenges.

Balancing simplicity and functionality: Ensuring user satisfaction and efficient platform use required a clean, simple interface with robust features.

Iterative design: Ongoing improvements based on user feedback and testing sessions helped refine the interface and enhance the user experience.

Effective communication: Keeping stakeholders informed and engaged throughout the design process ensured smooth collaboration and a final design that met project objectives and user expectations.

Conclusion

Increased Efficiency: Zingnotify reduced time spent on manual monitoring, enabling SMEs to focus on strategic actions.

Improved Lead Generation: SMEs reported a higher rate of converting leads identified by Zingnotify.

Enhanced Brand Management: Zingnotify's real-time notifications facilitated swift brand response and reputation management.

Data-Driven Decision Making: SMEs made strategic decisions based on accurate sentiment analysis and trend prediction.

The Zingnotify project was an opportunity to use my design and research skills to create a user-centered solution that simplifies quote management and analysis. The project's success relied on thorough research, iterative design and effective communication with stakeholders.